More than any other artists of their time, Britain's UB40 have proven the power of pop-influenced reggae music. With worldwide sales topping 30 million albums during their career, the UB40 story demonstrates just how far people can go by staying true to their roots. UB40 grew up in the heart of Birmingham, one of England's most ethnically diverse cities. The summer of 1978 saw the eight band members drawn together by their love of the skanking Jamaican reggae vibes.