While the Times and Union Square sisters to this SoHo location are far more crowded, one does have to consider the fact that this is prime real estate on Broadway, and foot traffic—which leads to foot traffic jams—is high. But those who love the jeggings and flats and contemporary hijinx of the Forever 21 brand will delight in this altogether appropriate addition to the family picture that is SoHo's stretch of Broadway, with plenty of trendy t-shirts and coquettish dresses for their ample stream of customers.